Why the name Raise Your Resilience? Back in 2014 we were wrestling with this idea. We thought back then that the word “trauma” in a name tended to scare people away. Unlike today, where the word means little due to over and incorrect use, and a little bit of bringint it out of the shadows. What we wanted was to speak to what the benefit was. At one of the retreats we were at with Dr. Berceli, said, “If you want to change the world, heal trauma.” The vision was born. Later, he wanted to do a video of me, and we had some points to make, and otherwise I was free to flow. One of those moments included describing what we wanted to help people do and “raise our resilience” rolled out of my mouth. My partner at the time, Petra Martin, was sitting inside my peripheral vision and she heard the words, and pointed at me with a smile. The name of that vision was born.

What makes Raise Your Resilience unique? Three things primarily: It’s structure as a company, it’s vision, and it’s program.

 A Unique Company

One is that Raise Your Resilience is a membership based experience, and awards franchises.

  • The first level is that all clients are members if they opt in. This is mostly to continue the idea of aftercare. They have access to resources that are not available to others, and they have a social media site that is theirs exclusively where they get to hear from the CEO and other Mentors of Raise Your Resilience; to develop community relationships and foster post trauma growth with others who have finished the program. The hope is that this growth experience is moved outside the virtual community. A better outcome for the client.

  • Unique to the industry, is the franchise model. Meaning, highly proprietary, and, requiring training. It won’t be easy. In fact, if you don’t share the vision of Raise Your Resilience in speaking to and healing the trauma of this world, you can skip this part. The requirements are that they complete the Toolbox Mentor program, and then the Mentor Training program, after that, 4% of sales. Why 4%? Each percent is a reminder of the Four Agreements: be impeccable with your word; don’t take anything personally; don’t make assumptions; always bring the A game. Eventually I will be looking to some of these early adopters to become the officers of the company. The VPs of Tech, Training, Finance, Marketing, and Communications. Not that they need formal educations in these fields, although that wouldn’t hurt! That isn’t what’s important. The most important is that you’re a grad of the Mentor program. That means the one year healing program, and the minimal one year Mentor program, where you learn how to be a guide to others. Having the vision of healing trauma is first, and foremost.

    • An opportunity down the road to eventually be running the company by themselves. They have a far different incentive then to carry on the culture and business.

    • Becoming voting members of the LLC, they have a say in decisions that effect the organization, although the final decision is that of the CEO/Founder.

  • What is meant by franchised? A proprietary way of doing business that differentiates Raise Your Resilience as a company devoted to providing trauma healing services, and consistently delivers the best customer experience nearly every time. For example, the client/provider meeting is semi-scripted. Why? Because that ensures safety for all, and the best experience for the client, based on my experiences delivering healing services over the last eleven years, and seeing the change when I changed the program. I say “semi” because every client is different, and every session is dynamic, just like a tremor is. One cannot script that, so why try? That is the art of tremoring. The Mentor gets to bring their gifts and talents to the table in the broader context of the training manual and business protocols, guidelines, and standards. This also means brand consistency, marketing consistency, and for the individual franchisee, marketing efforts they can have a say in, but is mostly done by the home office. Let’s not recreate the wheel, yes? The managing positions in the company are all written down, the training of the Mentors is written down, so that everything can be orchestrated. Everyone can be on the same page, making the music of trauma healing and extraordinary living. That means better outcomes for the clients.

with a unique vision


The second thing that makes Raise Your Resilience unique is the vision. Some years ago Dr. Berceli, the creator of TRE, said at the Advanced training in Portland in 2014, “If you want to change the world, heal trauma.” I took that and crawled with it. I walked with ot for a decade, now its time to run with it. There are two parts to this vision:

  • The original task - heal trauma. With more of us in a unique framework we can do more of this with consistent high quality client experiences than I ever can alone. The problem we solve is just that big. Trauma is indeed the planet’s #1 health problem, bar none. Physical health, and mental health. Changing it could save billions every year.

  • The second part of this is changing those systemic policies and culture that create traumatizing stress. Sexual assault, addiction, homelessness, and poverty being four examples. This needs to be spoken to. The hope is that the mentor officers of this company will speak to those issues as they see fit, and as an organization to collaborate with others to speak to the powers that be, or are to be, and to use corporate money to meet the needs at the personal level.

By necessity then Raise Your Resilience cannot be a one man operation. The goal is to rise to be a national voice to those issues of trauma treatment as well as trauma creation on this planet. If we want a future, it has to be done.

RYR will be unique because of the people who run it, from the CEO down - they will all be healed or well on their way. They will understand trauma better than most, and will understand the clients, and their colleagues very well. And we’re going to have a lot of fun doing this work. Not because trauma is fun, but because there doesn’t need to be a whole lot of focus on the wound to heal. There doesn’t need to be a lot of “drama.” Yes, we still will have stuff to deal with, yet we’ll also have the resources. Healing is glorious to watch. It cries out for the victory lap, and that is so inspiring. And that inspiration drives the work.

There won’t even be a “headquarters” for some time to come. A lot of this will be virtual existence. Eventually this seven county area might have one right here on Whidbey, but otherwise as it grows nationally, maybe even internationally, there may not be a need for a brick and mortar presence. The important presence is each of us authentically as we show up for each other. These will be people hungry to do better work, hungry for and skilled at connection, where we each matter. The tech person, the marketing head, the Mentors all over, and the clients. Making others feel safe, comfortable, and that they matter is a value the company wishes to exude. The company vision matters, the Mentors matter. Each Mentor is a member/owner, in that on the day the founder chooses to sell the company, they become the owners. And they will carry Raise Your Resilience into the future. A better focus for now, and later.

And A unique program - Better tools.

What does better tools mean? Simply that what is required is accessible, very affordable or free, and convenient. Also,

  1. Immediately beneficial. From the very first session, you start healing. You won’t feel that way, but you’ll understand that you are.

  2. Far less risky. Unlike modalities that require you to either remember you past events or talk about them there is none of that in the Toolbox Program. Retraumatization via memory or talking about it is avoided, not by luck; by regulation regulation. Some events that happened to us in utero or as an infant that has no words? Not a problem with tremoring. It can go anywhere in the human experience from the time it is on-line. That makes the sessions and between sessions times far less likely to be disruptive, unlikje stories in other modalities of overwhelming anxiety, or intrusive memories, or intense emotions that prevent life from being lived and require “down time” to deal with symptoms.

  3. More importantly, the tools we work with are natural - they are built right into us. No devices to wear, no need to go anywhere, no yelling, smashing, crying, screaming. However, I don’t necessarily exclude those things if the client want to explore them. They are great releases, and cathartic although on their own they aren’t healing us, it can be a completion of the impulse of the body. In that way they are an aid. That however is not something we look into until a few months are under the belt.

  4. As to the convenience, the sessions live video at your home, your place of comfort and safety (hopefully). No need to travel anywhere. At an hour that works for the two of us. The in between sessions? Same thing, except you’re on your own! You will learn to use this tool as a master. It will be on call, 24/7, for the rest of your life. Even past the time you are done healing. Because that the time for health and growth!

    Other Tools of the program

    • There is a social media (Heartbeat) community just for the clients who opt in to be members of Raise Your Resilience, as a form of after care as well as a place to get to know one another and the providers that drop in. In other words, an opportunity to work on those emotional, cognitive, and social skills!

    • The program starts where the issue of trauma starts - in the body. Not in the brain. Trauma starts in the body and moves back into the psyche. With top-down and bottom up tools, there is an integrated healing process that develops life skills while symptoms dissolve.

      Outstanding results.

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